How and When to Discount At first glance to the average Business Owner discounting doesn’t seem complicated. But you are much savvier than the average Business Owner and you realize that there are pitfalls in discounting. Here are a few, perhaps more than just a few, so please bear with me: Erosion of Profit […]
Small Business vs. Big Business Turning Business Disadvantages into Marketing Advantages If you are the largest of your business type in the area then brag about being the largest. If you are the smallest, then tell them about how you can provide personalized service. If you’re the oldest tell them about how long you’ve been […]
Ego At first glance when you read the word ego you immediately think about those with and those without an ego, and how obnoxious thing egotistical people can be. However, by definition, Ego is the part of the psyche responsible for our sense of self and our ability to interact with the outside world. In […]
Pricing for Profits Raw Cost, Burden, Mark-Up and Margin Raw Cost: Joe, you look frustrated, what’s up? Joe looks up from his desk, take off his glasses, rubs his eyes and forehead and says, I am trying to price our new widgets that we are making on line 2 and want to bring to market […]
Building Your Marketing Message Are you willing to spend a little time to make your marketing message better and more productive? I know you are very busy but this exercise can be a lot of fun especially if you can get others involved. For any business owner to become successful today, they must provide their […]
The Consultative Approach to Sales If you own a retail store that sells a common commodity or an on-line store you may not have the luxury of using this approach. It is common to be greeted by floor sales staff when you enter a retail store. Further, it has become the norm as a “first […]
Modes of Persuasion Aristotle coined the Greek terms “Ethos, Pathos, and Logos” to explain both the proof of artistic value and the modes of persuasion. In business, as in life, persuasion is meaningful and important to every exchange with clients/customers and of course people. Presentations in business, especially in marketing, the delivery is meant […]
5 Costly Consequences When Settling for the Cheap Guest Blog by Brian Bayley (contact info below) Do You Really Save Money by Having Cousin Louie Build Your Website!? …Maybe the answer is yes for the day that you make the purchase. But when the job isn’t done well, it’s the days thereafter that […]
Prepare for Lift Off! Last time I gave you a laundry list of tips and tricks you can use to make your word of mouth program work for you. Hopefully you’ve taken a look and decided which ones are the best fit for your company, products, services and target customers, so you can put them […]
Search & Implement People only remember the extraordinary, strange, wild, surprising and unusual. You need to make sure your ideas and marketing reflect these reactions. This doesn’t mean you have to have a product or service that is completely out of the norm, in fact, this could easily drive customers away. You need to have […]
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