How Much Profit Should I be Making? One of the things that all people in business know is that all businesses, short of “not for profit” companies, is that profit is a primary objective. Although I could argue that even “not for profit” companies should be operating in a manner that should produce a profit, […]
The Physics of Business While creativity and uniqueness are wonderful things, especially in business because it separates you from your competition, it sometimes leads us to believe that normal or standard business principles do not apply because of that uniqueness. Think of business as you would think of Physics. In Physics we have simple laws […]
Road Tripping Using SGA Have you taken a road trip lately? Having lived in San Diego, CA for a few years and suddenly embarking upon a move to TN, my wife and I decided to take a road trip up to Monterey. For those of you have never been, it’s just south of San Francisco, […]
Using Your Financials for Better Decision Making “If you treasure it, you should measure it!” This old adage is more commonly known among bookkeepers and financial consultants. Not to throw accountants and CPA’s under the bus, but their primary concern is to be able to prepare a tax return at years end for you […]
Did you ever notice, either in your own business or when visiting another business, that some employees love what they do, and others wish they were not there, or struggle to be competent? Do you wish everyone that you employed were happy and productive, or do you take the attitude that you are not paying […]
Get Out of the Rat Race We’ve all worked jobs we hated. We were underpaid, underappreciated and bored out of our minds. We either quit these jobs or were fired for poor performance because we just gave up. Instead of taking that approach you need to consider every job an opportunity to learn something new […]
Prepare for Lift Off! Last time I gave you a laundry list of tips and tricks you can use to make your word of mouth program work for you. Hopefully you’ve taken a look and decided which ones are the best fit for your company, products, services and target customers, so you can put them […]
Put it to Work! In the last post we talked about how to conduct word of mouth research and then put that research to work. Today we’re going to give you some great tried and true ways to use word of mouth when building and executing your campaign. We’ve done it in a list form, […]
Search & Implement People only remember the extraordinary, strange, wild, surprising and unusual. You need to make sure your ideas and marketing reflect these reactions. This doesn’t mean you have to have a product or service that is completely out of the norm, in fact, this could easily drive customers away. You need to have […]
Word of Mouth Tactics In the last post we started our series on word of mouth and talked about how to make your customers purchasing experience a short, easy one. We are going to continue with that theme a bit today. We’re going to talk about the power of word of mouth and how to […]
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