Small Business vs. Big Business Turning Business Disadvantages into Marketing Advantages If you are the largest of your business type in the area then brag about being the largest. If you are the smallest, then tell them about how you can provide personalized service. If you’re the oldest tell them about how long you’ve been […]
Just How Busy are Your Employees? Everyone says they are “too busy” or “have a lot on their plate” but are there ways to tell when someone is truly busy or when they could handle more? Determining whether employees are genuinely busy or can handle more work involves a combination of observation, communication, and […]
Ego At first glance when you read the word ego you immediately think about those with and those without an ego, and how obnoxious thing egotistical people can be. However, by definition, Ego is the part of the psyche responsible for our sense of self and our ability to interact with the outside world. In […]
Pricing for Profits Raw Cost, Burden, Mark-Up and Margin Raw Cost: Joe, you look frustrated, what’s up? Joe looks up from his desk, take off his glasses, rubs his eyes and forehead and says, I am trying to price our new widgets that we are making on line 2 and want to bring to market […]
Bob’s Business Breakthrough Whenever I ask a business owner, let’s call him Bob, “What is your biggest challenge?”, they almost always answer, “I need more sales”. When I ask, “Why they need more sales?”. Like Bob, they often respond, “Because I am not making enough money!”. I then follow by asking how much more […]
The Nature of Humans There are expensive lunches and there are value meals, there are two martini lunches, and buy one get another one half off, there are tasty lunches and there are snacks… but there ain’t no such thing as a FREE lunch in this world despite what everyone would like us to believe. […]
Why did I decide to go into business for myself? Many have tried, many have failed but the few entrepreneurs that continue and succeed have certain things in common. With assurance, I can say that they have all asked themselves this critical question at some point in their effort… “Why did I decide to go […]
Marketing in Today’s World: Embracing AI Integration Artificial intelligence, or AI, refers to the development of computer systems capable of performing tasks that typically require human intelligence. In marketing, AI enables businesses to analyze vast amounts of data and extract valuable insights. This, in turn, allows for personalized marketing efforts and more effective customer […]
Excel for Excellence Here’s a really fun topic… Excel (heavy groan). But let’s take a closer look. As much as we talk about collecting data and information about your business, Excel can be an incredibly powerful tool. Analyzing business data due to its flexibility and various functions makes it the tool of choice. Although […]
Scheduling for Profit Most Service businesses depend on scheduling their customers, clients, or patients. Whether that is a service call, in-office visit, classes, or health and beauty appointments, taking a second look at how you schedule you may find that you can squeeze more out of the time available and/or significantly reduce down time. […]
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