5 Costly Consequences When Settling for the Cheap Guest Blog by Brian Bayley (contact info below) Do You Really Save Money by Having Cousin Louie Build Your Website!? …Maybe the answer is yes for the day that you make the purchase. But when the job isn’t done well, it’s the days thereafter that […]
Selling It has always been my contention that “people don’t like to be sold, but they do like to buy”. I had adopted this notion long ago when I was in the tuxedo industry. I was responsible for recruiting, hiring, and training sales and management personnel for a 130-store retail operation in the Midwest. I […]
The Physics of Business While creativity and uniqueness are wonderful things, especially in business because it separates you from your competition, it sometimes leads us to believe that normal or standard business principles do not apply because of that uniqueness. Think of business as you would think of Physics. In Physics we have simple laws […]
Word of Mouth Tactics In the last post we started our series on word of mouth and talked about how to make your customers purchasing experience a short, easy one. We are going to continue with that theme a bit today. We’re going to talk about the power of word of mouth and how to […]
Today we’ll cover: Go Big Online Bartering with the Best Give Away the Farm Go Big Online There are businesses who solely operate online; there are those with only physical addresses and there are those who do both. Those who do both are by far more successful than the previous two. When you take the […]
Today we’ll take a look at how the kings of industry wine, dine and otherwise cajole prospects. Most successful professionals use a series of information-based ads that build emotion and a call to action. These are much more effective than a standard company branding advertisements. The same principles that go into putting together a high […]
There are three key areas of public relations you can use to boost your advertising results ten-fold over your paid advertising. The key to public relations lies in: Public relation or publicity Merchandising Promotions With a solid plan in place that encompasses all these areas, you’ll have a great approach to use public relations in […]
Today you’ll learn how to use direct mail marketing and, yes, telemarketing to your full advantage. I know, the word “telemarketing” might as well be four letters, but there is a way to help customers feel like they are getting personal attention and keep them from blocking your number! With the success direct mail marketing […]
Today We’d like to teach you about the three most important start up marketing tools you need to get and keep new customers. In person: It’s essential you meet with customers/clients in person whenever possible. This shows you respect them and take the time to work with your clients to give personal attention to each […]
Today we’ll talk about shameless self-promotion. That’s right, We said it! Shameless! After all, we are learning from Paris Hilton here. It’s all about self-promotion! Self-promotion comes in many forms and you can use different tactics to get your name out there. Look at politicians! Talk about self-promotion and in some not so discreet ways, […]
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