From Marketing to Sales… Are They the Same? It has been said that the job of Marketing is to put breadcrumbs on the lawn to attract the ducks, and that the Sales job is to shoot those ducks. Perhaps crude but a good analogy of what needs to take place in almost any business. Put […]
Size and Location Matters There are a lot of constraints and issues that you need to determine during the startup phases of your business. Money and Time being the obvious ones, and these two issues affect most of the others as well. Many businesses such as software development, construction trades, and professional services can start […]
Building Your Marketing Message Are you willing to spend a little time to make your marketing message better and more productive? I know you are very busy but this exercise can be a lot of fun especially if you can get others involved. For any business owner to become successful today, they must provide their […]
Do You Know Your Break Even? Probably not, most business owners don’t. Some don’t know what it is, some know what it is but not what their Break Even is, some wish they knew but don’t know how to calculate it, and most don’t understand why it is so important to know in the first […]
Crowdfunding Financing a business, is tricky, grueling, and frustrating. When decisions about your business are not within your reach, life gets difficult. Perhaps you’ve dealt with bankers and investors and have gotten no love, what are your other options? We’ve talked about Bootstrapping as an alternative method, but Crowdfunding may be a viable option as […]
What Makes an Exceptional Leader? Let me begin by saying that there have been literally thousands of books and articles written about Leadership, Becoming a Great Leader, and transitioning from Managers to Leaders. For that matter I can admit to you that parts of this blog are paraphrased if not directly copied from a blog […]
The Consultative Approach to Sales If you own a retail store that sells a common commodity or an on-line store you may not have the luxury of using this approach. It is common to be greeted by floor sales staff when you enter a retail store. Further, it has become the norm as a “first […]
The Most Common Mistakes Business Owners Make (Part 1) Every person that I know, have met or heard about that has embarked upon the challenge of starting a business thinks very little of the common mistakes that have plagued most other start-ups. I can appreciate the fact that once the decision is made to own […]
Bootstrapping Your Business You may have heard stories of a poor hungry child who buys a bottle of water for 30 cents and sells it for a dollar on the street, then buys two bottles and sells them, then more and more until he has a thriving business. Or the man that starts with a […]
Modes of Persuasion Aristotle coined the Greek terms “Ethos, Pathos, and Logos” to explain both the proof of artistic value and the modes of persuasion. In business, as in life, persuasion is meaningful and important to every exchange with clients/customers and of course people. Presentations in business, especially in marketing, the delivery is meant […]
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