The Nature of Humans There are expensive lunches and there are value meals, there are two martini lunches, and buy one get another one half off, there are tasty lunches and there are snacks… but there ain’t no such thing as a FREE lunch in this world despite what everyone would like us to believe. […]
Marketing in Today’s World: Embracing AI Integration Artificial intelligence, or AI, refers to the development of computer systems capable of performing tasks that typically require human intelligence. In marketing, AI enables businesses to analyze vast amounts of data and extract valuable insights. This, in turn, allows for personalized marketing efforts and more effective customer […]
Scheduling for Profit Most Service businesses depend on scheduling their customers, clients, or patients. Whether that is a service call, in-office visit, classes, or health and beauty appointments, taking a second look at how you schedule you may find that you can squeeze more out of the time available and/or significantly reduce down time. […]
From Marketing to Sales… Are They the Same? It has been said that the job of Marketing is to put breadcrumbs on the lawn to attract the ducks, and that the Sales job is to shoot those ducks. Perhaps crude but a good analogy of what needs to take place in almost any business. Put […]
Building Your Marketing Message Are you willing to spend a little time to make your marketing message better and more productive? I know you are very busy but this exercise can be a lot of fun especially if you can get others involved. For any business owner to become successful today, they must provide their […]
Do You Know Your Break Even? Probably not, most business owners don’t. Some don’t know what it is, some know what it is but not what their Break Even is, some wish they knew but don’t know how to calculate it, and most don’t understand why it is so important to know in the first […]
Is More Sales Always the Answer? For all businesses increasing sales is one of the most important goals, but sometimes we see it as the answer to everything. Indeed, most financial challenges could be solved with more sales but there are a few that it cannot, and is not the only solution to bottom-line profitability. […]
The Consultative Approach to Sales If you own a retail store that sells a common commodity or an on-line store you may not have the luxury of using this approach. It is common to be greeted by floor sales staff when you enter a retail store. Further, it has become the norm as a “first […]
Selling It has always been my contention that “people don’t like to be sold, but they do like to buy”. I had adopted this notion long ago when I was in the tuxedo industry. I was responsible for recruiting, hiring, and training sales and management personnel for a 130-store retail operation in the Midwest. I […]
Prepare for Lift Off! Last time I gave you a laundry list of tips and tricks you can use to make your word of mouth program work for you. Hopefully you’ve taken a look and decided which ones are the best fit for your company, products, services and target customers, so you can put them […]
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