Do You Know Your Break Even? Probably not, most business owners don’t. Some don’t know what it is, some know what it is but not what their Break Even is, some wish they knew but don’t know how to calculate it, and most don’t understand why it is so important to know in the first […]
Is More Sales Always the Answer? For all businesses increasing sales is one of the most important goals, but sometimes we see it as the answer to everything. Indeed, most financial challenges could be solved with more sales but there are a few that it cannot, and is not the only solution to bottom-line profitability. […]
The Consultative Approach to Sales If you own a retail store that sells a common commodity or an on-line store you may not have the luxury of using this approach. It is common to be greeted by floor sales staff when you enter a retail store. Further, it has become the norm as a “first […]
Selling It has always been my contention that “people don’t like to be sold, but they do like to buy”. I had adopted this notion long ago when I was in the tuxedo industry. I was responsible for recruiting, hiring, and training sales and management personnel for a 130-store retail operation in the Midwest. I […]
Prepare for Lift Off! Last time I gave you a laundry list of tips and tricks you can use to make your word of mouth program work for you. Hopefully you’ve taken a look and decided which ones are the best fit for your company, products, services and target customers, so you can put them […]
Put it to Work! In the last post we talked about how to conduct word of mouth research and then put that research to work. Today we’re going to give you some great tried and true ways to use word of mouth when building and executing your campaign. We’ve done it in a list form, […]
Word of Mouth Tactics In the last post we started our series on word of mouth and talked about how to make your customers purchasing experience a short, easy one. We are going to continue with that theme a bit today. We’re going to talk about the power of word of mouth and how to […]
Direct response marketing is a marketing that demands a direct response from your potential customers. This type of marketing is used to answer questions, present your branding, products and the reason you do what you do. Customers love this, as they are offered the opportunity to response, whether that be in the way of signing […]
In the last post we talked about how to figure out what your customers want out of a positive shopping experience. Today we’ll talk about the concept of Deliver +1 and how this concept can take your customer service to the next level. I’ve decided to split up this post so the next one will […]
You Turn Me Right ‘Round Baby, Right ‘Round The biggest area of turn-key businesses is franchises. There is a franchise for ever industry in the world and they are fairly easy to acquire and come with pre-packaged, easy-to-assemble system. McDonald’s is a prime example. In fact, a 12-figure, 38,000 franchises example. There are a few […]
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