Yield Management Last week we talked about discounting, the uses and pitfalls of discounts. It was not a question of should or shouldn’t I discount, rather the how and when of discounting. This week we want to talk about Yield Management and how that might fit into your discounting or pricing models. Yield management, […]
How and When to Discount At first glance to the average Business Owner discounting doesn’t seem complicated. But you are much savvier than the average Business Owner and you realize that there are pitfalls in discounting. Here are a few, perhaps more than just a few, so please bear with me: Erosion of Profit […]
Financial Advisors… what’s the deal? Over the years I have been asked by many people and business owners about the value of having an FA (Financial Advisor). So that we’re all on the same page, an FA is an investment professional who can assist you in creating and implementing a personalized plan to pursue […]
Small Business vs. Big Business Turning Business Disadvantages into Marketing Advantages If you are the largest of your business type in the area then brag about being the largest. If you are the smallest, then tell them about how you can provide personalized service. If you’re the oldest tell them about how long you’ve been […]
Just How Busy are Your Employees? Everyone says they are “too busy” or “have a lot on their plate” but are there ways to tell when someone is truly busy or when they could handle more? Determining whether employees are genuinely busy or can handle more work involves a combination of observation, communication, and […]
The Nature of Humans There are expensive lunches and there are value meals, there are two martini lunches, and buy one get another one half off, there are tasty lunches and there are snacks… but there ain’t no such thing as a FREE lunch in this world despite what everyone would like us to believe. […]
Marketing in Today’s World: Embracing AI Integration Artificial intelligence, or AI, refers to the development of computer systems capable of performing tasks that typically require human intelligence. In marketing, AI enables businesses to analyze vast amounts of data and extract valuable insights. This, in turn, allows for personalized marketing efforts and more effective customer […]
Scheduling for Profit Most Service businesses depend on scheduling their customers, clients, or patients. Whether that is a service call, in-office visit, classes, or health and beauty appointments, taking a second look at how you schedule you may find that you can squeeze more out of the time available and/or significantly reduce down time. […]
From Marketing to Sales… Are They the Same? It has been said that the job of Marketing is to put breadcrumbs on the lawn to attract the ducks, and that the Sales job is to shoot those ducks. Perhaps crude but a good analogy of what needs to take place in almost any business. Put […]
Building Your Marketing Message Are you willing to spend a little time to make your marketing message better and more productive? I know you are very busy but this exercise can be a lot of fun especially if you can get others involved. For any business owner to become successful today, they must provide their […]
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