Put it to Work! In the last post we talked about how to conduct word of mouth research and then put that research to work. Today we’re going to give you some great tried and true ways to use word of mouth when building and executing your campaign. We’ve done it in a list form, […]
Search & Implement People only remember the extraordinary, strange, wild, surprising and unusual. You need to make sure your ideas and marketing reflect these reactions. This doesn’t mean you have to have a product or service that is completely out of the norm, in fact, this could easily drive customers away. You need to have […]
Word of Mouth Tactics In the last post we started our series on word of mouth and talked about how to make your customers purchasing experience a short, easy one. We are going to continue with that theme a bit today. We’re going to talk about the power of word of mouth and how to […]
Today we’ll cover: Go Big Online Bartering with the Best Give Away the Farm Go Big Online There are businesses who solely operate online; there are those with only physical addresses and there are those who do both. Those who do both are by far more successful than the previous two. When you take the […]
211 Degrees (or Why You Might Need Some Help) Water boils at 212 degrees and then creates steam, which is a powerful force that can be harnessed to create electricity, or turn equipment that can literally move mountains. At 211 degrees all you have is water. Heating water to 211 degrees takes almost as […]
Barbara from Nevada asks; “How can I get to a point where I am managing my business instead of putting out fires?” Thank you for your candor. It is greatly appreciated, and you aren’t alone. I’m sure you’ve heard the expression, “if I had a nickel…” In this case the subordinate clause is, “for every […]
Thomas from Nashville asks: I’ve Been Working in My Business for 20 Years… What Can You Possible Tell Me About My Business? Wow Thomas, wrong side of the bed this morning? Just kidding. It is a question in many entrepreneur’s minds. After all, you have come this far and done a lot of difficult […]
Jean from Texas asks: Do You Have a Good Method for Pricing Goods and Services? Thanks for asking this Jean, Pricing is one of my favorite topics. It is a topic that seems complex but it doesn’t have to be. First let’s establish whether we need to price by the SKU or price by the […]
Paul from California asks: How can I grow my business with a shortage of labor? Great question Paul, and in my opinion the answer will be found by doing many things not just one thing. Indeed, Business Owners across the country have been squeezed by the pandemic, by government regulations, lack of customers, lack of […]
Steve from Montana asks: How do I transition from Manager to Leader in my business? What an important question Steve. This is critical to taking your business to that “next level” and NOT transitioning is a mistake that many business owners make that stagnates the growth of that company, and never allows them to realize […]
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