Get Out of the Rat Race

Resources and Development Rat Race

Get Out of the Rat Race We’ve all worked jobs we hated. We were underpaid, underappreciated and bored out of our minds. We either quit these jobs or were fired for poor performance because we just gave up. Instead of taking that approach you need to consider every job an opportunity to learn something new […]

Prepare for Lift Off!

Resources and Development Lift Off

Prepare for Lift Off! Last time I gave you a laundry list of tips and tricks you can use to make your word of mouth program work for you. Hopefully you’ve taken a look and decided which ones are the best fit for your company, products, services and target customers, so you can put them […]

Put it to Work!

Resources and Development Working Late

Put it to Work! In the last post we talked about how to conduct word of mouth research and then put that research to work. Today we’re going to give you some great tried and true ways to use word of mouth when building and executing your campaign. We’ve done it in a list form, […]

Search & Implement

Resources and Development Different

Search & Implement People only remember the extraordinary, strange, wild, surprising and unusual. You need to make sure your ideas and marketing reflect these reactions. This doesn’t mean you have to have a product or service that is completely out of the norm, in fact, this could easily drive customers away. You need to have […]

Word of Mouth Tactics

Resources and Development Word of Mouth

Word of Mouth Tactics In the last post we started our series on word of mouth and talked about how to make your customers purchasing experience a short, easy one. We are going to continue with that theme a bit today. We’re going to talk about the power of word of mouth and how to […]

Multiply on Your Maximizing Resources

Resources and Development Maximize Possibilities

Today we’ll cover: Go Big Online Bartering with the Best Give Away the Farm Go Big Online There are businesses who solely operate online; there are those with only physical addresses and there are those who do both. Those who do both are by far more successful than the previous two. When you take the […]

211 Degrees (or Why You Might Need Some Help)

Resources and Development Boiling Water

211 Degrees (or Why You Might Need Some Help)   Water boils at 212 degrees and then creates steam, which is a powerful force that can be harnessed to create electricity, or turn equipment that can literally move mountains. At 211 degrees all you have is water.  Heating water to 211 degrees takes almost as […]

Do You Have a Good Method for Pricing Goods and Services?

Resources and Development Pricing Goods and Services

Jean from Texas asks: Do You Have a Good Method for Pricing Goods and Services? Thanks for asking this Jean, Pricing is one of my favorite topics. It is a topic that seems complex but it doesn’t have to be. First let’s establish whether we need to price by the SKU or price by the […]