Did you ever notice, either in your own business or when visiting another business, that some employees love what they do, and others wish they were not there, or struggle to be competent? Do you wish everyone that you employed were happy and productive, or do you take the attitude that you are not paying […]
Get Out of the Rat Race We’ve all worked jobs we hated. We were underpaid, underappreciated and bored out of our minds. We either quit these jobs or were fired for poor performance because we just gave up. Instead of taking that approach you need to consider every job an opportunity to learn something new […]
Prepare for Lift Off! Last time I gave you a laundry list of tips and tricks you can use to make your word of mouth program work for you. Hopefully you’ve taken a look and decided which ones are the best fit for your company, products, services and target customers, so you can put them […]
Put it to Work! In the last post we talked about how to conduct word of mouth research and then put that research to work. Today we’re going to give you some great tried and true ways to use word of mouth when building and executing your campaign. We’ve done it in a list form, […]
Search & Implement People only remember the extraordinary, strange, wild, surprising and unusual. You need to make sure your ideas and marketing reflect these reactions. This doesn’t mean you have to have a product or service that is completely out of the norm, in fact, this could easily drive customers away. You need to have […]
Word of Mouth Tactics In the last post we started our series on word of mouth and talked about how to make your customers purchasing experience a short, easy one. We are going to continue with that theme a bit today. We’re going to talk about the power of word of mouth and how to […]
Today we’ll cover: Go Big Online Bartering with the Best Give Away the Farm Go Big Online There are businesses who solely operate online; there are those with only physical addresses and there are those who do both. Those who do both are by far more successful than the previous two. When you take the […]
211 Degrees (or Why You Might Need Some Help) Water boils at 212 degrees and then creates steam, which is a powerful force that can be harnessed to create electricity, or turn equipment that can literally move mountains. At 211 degrees all you have is water. Heating water to 211 degrees takes almost as […]
Barbara from Nevada asks; “How can I get to a point where I am managing my business instead of putting out fires?” Thank you for your candor. It is greatly appreciated, and you aren’t alone. I’m sure you’ve heard the expression, “if I had a nickel…” In this case the subordinate clause is, “for every […]
Thomas from Nashville asks: I’ve Been Working in My Business for 20 Years… What Can You Possible Tell Me About My Business? Wow Thomas, wrong side of the bed this morning? Just kidding. It is a question in many entrepreneur’s minds. After all, you have come this far and done a lot of difficult […]
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