Word of Mouth Tactics In the last post we started our series on word of mouth and talked about how to make your customers purchasing experience a short, easy one. We are going to continue with that theme a bit today. We’re going to talk about the power of word of mouth and how to […]
Today we’ll cover: Go Big Online Bartering with the Best Give Away the Farm Go Big Online There are businesses who solely operate online; there are those with only physical addresses and there are those who do both. Those who do both are by far more successful than the previous two. When you take the […]
211 Degrees (or Why You Might Need Some Help) Water boils at 212 degrees and then creates steam, which is a powerful force that can be harnessed to create electricity, or turn equipment that can literally move mountains. At 211 degrees all you have is water. Heating water to 211 degrees takes almost as […]
Barbara from Nevada asks; “How can I get to a point where I am managing my business instead of putting out fires?” Thank you for your candor. It is greatly appreciated, and you aren’t alone. I’m sure you’ve heard the expression, “if I had a nickel…” In this case the subordinate clause is, “for every […]
Thomas from Nashville asks: I’ve Been Working in My Business for 20 Years… What Can You Possible Tell Me About My Business? Wow Thomas, wrong side of the bed this morning? Just kidding. It is a question in many entrepreneur’s minds. After all, you have come this far and done a lot of difficult […]
Jean from Texas asks: Do You Have a Good Method for Pricing Goods and Services? Thanks for asking this Jean, Pricing is one of my favorite topics. It is a topic that seems complex but it doesn’t have to be. First let’s establish whether we need to price by the SKU or price by the […]
Paul from California asks: How can I grow my business with a shortage of labor? Great question Paul, and in my opinion the answer will be found by doing many things not just one thing. Indeed, Business Owners across the country have been squeezed by the pandemic, by government regulations, lack of customers, lack of […]
Today I’d like to chat about the different types of support staff you need and what makes them so important. There are essentially three key roles that need to be filled to set your business up for success: The Technician The Manager The Entrepreneur All of these roles need to be played simultaneously by […]
We’re going to go through the 5 essential keys to a successful and reusable marketing campaign launch. Once you have these basics down, you can use them over and over again. The 5 essential keys are: Define your Unique Selling Proposition (USP) Put an effective sales offer to work Avoid the marketing pitfalls Use a […]
Today we’ll take a look at how the kings of industry wine, dine and otherwise cajole prospects. Most successful professionals use a series of information-based ads that build emotion and a call to action. These are much more effective than a standard company branding advertisements. The same principles that go into putting together a high […]
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