Barbara from Nevada asks; “How can I get to a point where I am managing my business instead of putting out fires?” Thank you for your candor. It is greatly appreciated, and you aren’t alone. I’m sure you’ve heard the expression, “if I had a nickel…” In this case the subordinate clause is, “for every […]
Thomas from Nashville asks: I’ve Been Working in My Business for 20 Years… What Can You Possible Tell Me About My Business? Wow Thomas, wrong side of the bed this morning? Just kidding. It is a question in many entrepreneur’s minds. After all, you have come this far and done a lot of difficult […]
Jean from Texas asks: Do You Have a Good Method for Pricing Goods and Services? Thanks for asking this Jean, Pricing is one of my favorite topics. It is a topic that seems complex but it doesn’t have to be. First let’s establish whether we need to price by the SKU or price by the […]
Paul from California asks: How can I grow my business with a shortage of labor? Great question Paul, and in my opinion the answer will be found by doing many things not just one thing. Indeed, Business Owners across the country have been squeezed by the pandemic, by government regulations, lack of customers, lack of […]
Today I’d like to chat about the different types of support staff you need and what makes them so important. There are essentially three key roles that need to be filled to set your business up for success: The Technician The Manager The Entrepreneur All of these roles need to be played simultaneously by […]
We’re going to go through the 5 essential keys to a successful and reusable marketing campaign launch. Once you have these basics down, you can use them over and over again. The 5 essential keys are: Define your Unique Selling Proposition (USP) Put an effective sales offer to work Avoid the marketing pitfalls Use a […]
Today we’ll take a look at how the kings of industry wine, dine and otherwise cajole prospects. Most successful professionals use a series of information-based ads that build emotion and a call to action. These are much more effective than a standard company branding advertisements. The same principles that go into putting together a high […]
There are three key areas of public relations you can use to boost your advertising results ten-fold over your paid advertising. The key to public relations lies in: Public relation or publicity Merchandising Promotions With a solid plan in place that encompasses all these areas, you’ll have a great approach to use public relations in […]
How Well Do You Know Your Vendors? It’s extremely important to build relationships with your vendors and those around you can bring in new customers/clients and increase awareness of your company branding. The people you work directly with on your products and services are really the ones with the most to gain when you find […]
Today you’ll learn how to use direct mail marketing and, yes, telemarketing to your full advantage. I know, the word “telemarketing” might as well be four letters, but there is a way to help customers feel like they are getting personal attention and keep them from blocking your number! With the success direct mail marketing […]
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